Big things on the horizon for Big Brothers Big Sisters

Published 12:00 am Thursday, November 15, 2018

Big Brothers Big Sisters Services is excited to announce some long-anticipated changes for the organization. It is launching both a capital campaign and a brand repositioning that will speak to the agency’s stance on becoming defenders of potential for the children it serves. In addition, the Davie office has just relocated its office within Mocksville and the Forsyth office is preparing to move to a new office in downtown Winston-Salem.

The capital campaign is off to a strong start as Big Brothers Big Sisters has reached 78 percent of its overall goal of $2 million. This is with special thanks to generous donors including Kate B. Reynolds Charitable Trust, BB&T, Reynolds American, the Winston-Salem Foundation, as well as a host of other individual donors. Big Brothers Big Sisters invites the community to partner with them in their ongoing capital campaign to provide the means to serve children with a greater capacity.

The new Forsyth office will be located at 200 S. Marshall St. in downtown Winston-Salem. They plan to move into this space in the spring of 2019. The Davie office space has just completed its transition and is now located at 41 Court Square in Mocksville. This series of changes has brought a new wave of energy to the staff at Big Brothers Big Sisters, and they are excited for the way these new spaces will increase their ability to serve children.

In addition to the changes within the local agency, Brothers Big Sisters Services is excited to introduce its new modernized look. The new brand positioning emphasizes the urgency of creating meaningful connections and clearing the path for youth to reach their full potential.

Big Brothers Big Sisters has always seen incredible potential in every child, and this new brand positioning emphasizes how everyone in the community, from parents and guardians to prospective volunteers to donors and supporters, can help defend the potential inherent in our country’s youth and help them achieve their biggest possible futures.

“The need in Forsyth and Davie counties for young people to have a role model is more urgent than ever,” said Shawan Gabriel, CEO of Big Brothers Big Sisters Services. “To attract more volunteers of all generations, we needed a modernization of our brand to make an impact in the community and meet the need of the essential work of matching youth with mentors.”

Learn more about the new brand positioning, the look, or how to get involved at Share the new look and follow updates on @bbbsnc on Instagram and Twitter, and Big Brothers Big Sisters Services on Facebook using #BBBS.

About Big Brothers Big Sisters

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters’ mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. By locally partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (Littles) with screened volunteer mentors (Bigs) and monitors and supports them in one-to-one mentoring matches throughout their course. The organization holds itself accountable for children in the program to achieve measurable outcomes, such as higher aspirations; greater confidence and better relationships; educational success; and avoidance of delinquency and other risky behaviors. Big Brother Big Sisters Services, Inc. serves Forsyth and Davie counties, working with more than 700 children each year. Learn how you can positively impact a child’s life, donate or volunteer at