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WINSTON-SALEM — Forsyth Technical Community College’s Small Business Center, in collaboration with Greater Winston-Salem, Inc., the Winston-Salem Black Chamber of Commerce, and the Downtown Winston-Salem Partnership, has announced the launch of a free hop-on/hop-off trolley service for Small Business Saturday on Nov. 25 from noon — 6 p.m. This initiative is aimed at promoting local and small businesses, encouraging the community to shop local and support the vibrant small business ecosystem in Winston-Salem.

Martha Larson, the director of the Small Business Center at Forsyth Tech, expressed her enthusiasm about the collaboration: “Partnering with these local organizations for Small Business Saturday is a true honor. This event is more than just a shopping experience; it’s a celebration of the unique character and entrepreneurial spirit that thrive in our local businesses. We encourage everyone to join us on this special day to discover and cherish the local treasures our small businesses have to offer.”

The trolley service will provide a convenient and festive way for shoppers to explore various local businesses throughout downtown Winston-Salem. The route includes four strategically chosen stops: Spruce and Fourth Street, 7th Street and Liberty, Marshall and 5th streets, and 450 N. Patterson Ave. Each stop is carefully selected to offer easy access to a variety of local shops, eateries and boutiques, making it an ideal way for residents and visitors to discover and support small businesses in our community.

Adding to the holiday spirit, Barcelona Burger is sponsoring a special activity at the 450 N. Patterson Ave. stop. In a delightful seasonal touch, children will have the opportunity to write and mail their letters to Santa, fostering a sense of community and holiday cheer.

The Forsyth Tech Small Business Center and its partners are supporting the initiative, recognizing the critical role small businesses play in the economic health and cultural richness of Winston-Salem. Small Business Saturday is not just about shopping; it’s a celebration of the unique character and the entrepreneurial spirit that our small businesses bring to the city.

The community is invited for this special event, enjoying the convenience of the free trolley service, and making the most of the unique shopping experiences that local businesses offer.