Bring It! Your ID. Your Vote

Published 12:00 am Thursday, February 29, 2024

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RALEIGH — The State Board of Elections has launched a multifaceted public education campaign designed to ensure the state’s 7.5 million registered voters know that they will be asked for photo identification when voting in 2024.

The campaign slogan is: “Bring It! Your ID. Your Vote.”

“This slogan was chosen because it reminds voters to bring their ID when voting, and we hope it motivates North Carolinians to exercise their right to vote in this important election year,” said Karen Brinson Bell, the state board executive director. “Voters can go to to learn more about the photo ID requirement, view the list of acceptable IDs, and learn how to get a free ID if they need one.”

The campaign is designed to reach every corner of North Carolina, including rural and urban areas, in as many ways as possible.

Ads will be purchased on broadcast television and cable, radio, digital video, social media, digital billboards, websites, and in newspapers through the N.C. Press Association. Two educational mailings will also be sent to every household in North Carolina — one before the March 5 primary, and one before the November 5 general election.

Funding for the educational campaign was provided by the N.C. General Assembly through the state budget passed as Session Law 2023-134.

The State Board has contracted with Walk West — a Durham-based full-service marketing and branding agency — to assist with developing the advertising campaign strategy, and to design and place ads across many platforms.

Photo ID background:

Voters in North Carolina will be asked to show a photo ID when they check in to vote. Most voters will use their driver’s license, but many other forms of photo ID will be accepted. Voters who vote by mail will be asked to include a photocopy of their ID when returning their ballot.

For more information on the photo ID requirement, including the current list of acceptable IDs, go to Voters who do not have an acceptable form of ID can get one for free from their county board of elections. Learn more at Get a Free Voter Photo ID.

Voters can also get a free ID card from the N.C. Division of Motor Vehicles (NCDMV). Find more information under “No-Fee ID Cards” at State IDs | NCDMV.